The YFret Mission

Our mission is to simplify data driven marketing. Our “marketing assistant for e-commerce” suggests the best campaigns for the marketer by digging into deep product intelligence and user insights and easily translating them to campaigns on multiple channels.

You can reach your users with the most relevant content on your website, social media and on their preferred 1-1 channels like browser notifications, email, text messages and so on. Working very closely with marketers, we know that the need of the hour is deep insights on their fingertips, easily translated to campaigns, so they can focus on creative aspects and add their magic, rather than spend time on tedious data extraction.

We maybe the first marketing automation platform in the world to offer just the right mix of automation and control to the marketer.

We offer:

  • Pre-built 1-1 personalized campaigns based on the user life cycle, at every stage of the funnel. We differentiate with built-in product recommendations to showcase the right products to these users, and rather than just reminders and discounts.
  • Real time user segments based on user profiles, browsing behavior and response to campaigns
  • Real time product segments based on overall performance, or cataloged properties, or actions by users
  • The ability to create any custom segment of users or products or content using a combination of filters or handpicking.

So whether you are a large Enterprise with multiple teams working on different channels, and need a flexible but simple product built for high volumes of data, or a small – mid size business with a tiny marketing team, looking for ready-made solutions, we have the right model for you. We believe that big data should be available to all, to put to use easily.

In short, YFret  enables you to create coordinated campaigns based on insights, in very little time, automated as much as you need.

Our agile and innovative technology team is passionate about solving difficult problems. We continuously stay on the top of new marketing trends and technologies to come up with new ways to engage your customers. We are backed by experts in the marketing world.

Meet the people behind this

Tina Mani

CEO & Co-Founder

Sriram Venkatapathy

CTO & Co-founder

Milind Utsav

Principal Techie

Gautham Kumaran

Backend Developer


System Tester

Jamie Willey

Business Development Director

Saral Lama

Digital Marketing and Sales Manager

Ankur Kumar

Digital Marketing and Sales Manager

Backed by Experts

John Cook

42+ yrs in financial sector (Merrill Lynch) Founder Rock Lake Associates, KCL Invest MBA, Thunderbird School of Global Mgmt.

Mukund Mohan

Product Head, Amazon, Director of Strategy at Microsoft, Founder of Buzzgain, Advisor to many startups,Masters in CS, University of Maryland

Sushant Sreeram

Head of Marketing, India for Xiaomi 8+ yrs eBay, Hindustan Lever, HolidayIQ Co-Founder of fashion e-shop Inkfruit Bachelor’s , IIT Madras

Brendon Dennewill

President & Founder of Denamico – a Hubspot agency Over 16 years of experience in content marketing, inbound sales

Tony van der Hoek

CEO, Hoeks International Marketing Inc. 10 yrs in Coca Cola - leading Consumer Analytics.

Curious about working together?

Let's talk!