The YFret Mission

Our mission is to drastically simplify the life of an eCommerce marketer by abstracting sophisticated data-driven technology into a very simple “Marketing assistant for eCommerce” Our goal is three clicks to an engaging and relevant campaign.

ecommerce Personalization Software

Buyers are bombarded with promotions from retailers. For a brand to stand out and engage them, they must keep up, with content that is dynamic, fresh, contextual, personalized, and relevant. This is a constantly moving target and impossible to achieve without the right tools.

We have worked very closely with eCommerce marketers and seen the number of things that they have to handle in a day. They are brimming with ideas on engaging customers, but limited by the tools available to make this possible.

YFret’s marketing assistant for eCommerce was developed by an agile and innovative technology team, passionate about solving difficult problems and backed by experts in the marketing world.

Meet Our Team

Tina Mani

CEO & Co-Founder

Sriram Venkatapathy

CTO & Co-founder

Milind Utsav

Principal Techie

Renee Payton

Head of US Sales

Ashwin Naik

UI Expert

Harikrishnan S

Developer & Customer Champion

Gautham Kumaran

Backend Developer


System Tester

Jamie Willey

Business Development Director

Saral Lama

Digital Marketing and Sales Manager

Backed by Experts

John Cook

42+ yrs in financial sector (Merrill Lynch) Founder Rock Lake Associates, KCL Invest MBA, Thunderbird School of Global Mgmt.

Mukund Mohan

Product Head, Amazon, Director of Strategy at Microsoft, Founder of Buzzgain, Advisor to many startups,Masters in CS, University of Maryland

Sushant Sreeram

Head of Marketing, India for Xiaomi 8+ yrs eBay, Hindustan Lever, HolidayIQ Co-Founder of fashion e-shop Inkfruit Bachelor’s , IIT Madras

Brendon Dennewill

President & Founder of Denamico – a Hubspot agency Over 16 years of experience in content marketing, inbound sales

Tony van der Hoek

CEO, Hoeks International Marketing Inc. 10 yrs in Coca Cola - leading Consumer Analytics.

Curious about working together?

Let's talk!