How do you showcase your products or content on your e-commerce website? The old style of working where website development was a one-time thing, with occasional updates of banners and manual product updates will not work in this age. You need to constantly adopt new marketing techniques to keep pace with the dynamic and ever-changing consumer behavior It is important to follow data-driven marketing techniques to keep your site dynamic and merchandise your products dynamically and optimally.

E-merchandising using web widgets – Innovative ways to engage your website or mobile visitors

Web widgets are software plugins that can be installed on your website. A widget is nothing but a small piece of code that can be used to merchandise the most relevant or interesting products /content dynamically. We have seen the time spent on the site increase by 2-3 x times using these product displays at the right places on the site. They improve product discovery and improve conversions.

YFret automatically syncs with your shopping cart like Shopify/Magento and can be integrated with other eCommerce sites using very simple Javascript APIs . We understand the user and product/content behavior continuously to generate dynamic plug-and-play widgets. Apart from the dynamic product displays enabled by our logic, we also allow you to add placeholders to your site that can managed by your marketing tool from our dashboard, to add any product that matches the campaigns for the week. This saves a lot of time and effort needed by your tech teams, and enables the marketer to create instant data driven showcases on the website, in sync with the marketing campaigns on email and other oubound channels.

Out of the Box Web Widgets from YFret

Home page

  • New arrivals
  • What’s happening now
  • Trending products
  • Hand-picked products
  • Best sellers
  • Recently viewed by you
  • Personalized Recommendations per user (premium offering)

Category Page

  • Trending in this category
  • New arrivals in this category
  • Best sellers in this category

Product Page

  • People who viewed this also viewed
  • Bought together
  • Related products

Personalized recommendations per user

This is like a personalized landing page that can display a list of products based on visitors’ search history, shopping cart, and wish list. This makes web widgets a tool for data-driven marketing.

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