How do you showcase your products or content on your e-commerce website? The old style of working where website development was a one-time thing, with occasional updates of banners and manual product updates will not work in this age. You need to constantly adopt new marketing techniques to keep pace with the dynamic and ever-changing consumer behavior It is important to follow data-driven marketing techniques to keep your site dynamic and merchandise your products dynamically and optimally.
E-merchandising using web widgets – Innovative ways to engage your website or mobile visitors
Web widgets are software plugins that can be installed on your website. A widget is nothing but a small piece of code that can be used to merchandise the most relevant or interesting products /content dynamically. We have seen the time spent on the site increase by 2-3 x times using these product displays at the right places on the site. They improve product discovery and improve conversions.
Out of the Box Web Widgets from YFret
- New arrivals
- What’s happening now
- Trending products
- Hand-picked products
- Best sellers
- Recently viewed by you
- Personalized Recommendations per user (premium offering)
- Trending in this category
- New arrivals in this category
- Best sellers in this category
- People who viewed this also viewed
- Bought together
- Related products
Personalized recommendations per user
This is like a personalized landing page that can display a list of products based on visitors’ search history, shopping cart, and wish list. This makes web widgets a tool for data-driven marketing.
[contact-form-7 id=”460″ title=”Quick Enquiry”]